Make Waves - Marketing That Supports You

Marketing Services - For Businesses That Need More Than Marketing

You don't necessarily need to post more, write more or try another tactic. You need to know what's worth doing.

I help established and growing businesses work out what's helping their marketing, what's getting in the way and where their time and budget will make the biggest difference.

Then, when useful work needs doing, I can help with that too - from content, SEO and organic social media to PR, campaigns, website content and business photography.

[Take the free 60-second Marketing Reality Check]

Already know what you need? Explore my marketing services below.

Marketing Clarity Review — £495

For when you're doing marketing, but you're not convinced it's actually doing anything.

Perhaps different people are doing different things. Social media is ticking over. The website exists. Content goes out when somebody has time. You're spending money somewhere along the way.

But there's no real sense that it's all working together.

The Marketing Clarity Review takes a proper look at what you're currently doing and identifies the 3 – 5 priorities that matter most, so you can stop spreading your time and budget across everything at once.

You'll receive a clear Marketing Clarity Action Plan, followed by a focused findings session where I'll explain what I've found, what I'd prioritise and why.

£495

Delivered within five working days once I have the information and access I need.

[Find out about the Marketing Clarity Review]

“10+ years in marketing | 80+ client campaigns managed | Organic social growth | SEO, PR, content, campaigns & photography”

Marketing Strategy That Doesn't End With A Document

Sometimes the problem isn't knowing that your marketing needs work. It's knowing what to fix first and finding the time to actually do it.

I combine strategic marketing thinking with practical delivery, so the work doesn't have to stop once we've identified the problem.

Depending on what your business actually needs, I can help with:

  • Marketing planning and campaigns

  • Organic social media

  • SEO-led content and copywriting

  • Website content and customer journeys

  • PR and media outreach

  • Business photography and content

  • Analytics and reporting

  • Defined freelance or agency marketing support

This can be delivered as a focused strategy and implementation project or ongoing, clearly scoped marketing support.

No enormous agency package. No list of activities for the sake of looking busy. We agree what matters, what I'm responsible for and what success should look like.

[Talk to me about marketing support]

Organic Social Media Management

Social media should have a job beyond keeping your accounts active.

I provide strategic, organic social media support for businesses that want to show up consistently without posting simply for the sake of posting.

I'll look at who you're trying to reach, what you need social media to achieve and how it fits with your wider marketing before deciding what content is worth creating.

Support can include content planning, copywriting, scheduling, community management, campaign content, SEO-aware social content, analytics and reporting.

Where useful, I can also create the photography and visual content your business needs, rather than relying on an endless supply of generic stock images.

Ongoing support is scoped around your business, platforms and level of delivery.

[Enquire about social media support]

SEO Content & Copywriting

Useful content should help people find you and give them a reason to choose you.

I create search-led website and blog content around the questions, problems and searches that genuinely matter to your customers.

That can include keyword and search-intent research, SEO-led blog content, landing and service page copy, existing-content improvements, on-page optimisation and uploading or implementation where agreed.

The aim isn't to cram keywords into a page.

It's to create genuinely useful content that answers what your audience is looking for, demonstrates your expertise and leads naturally towards the next step with your business.

Projects are quoted according to research, scope and implementation required.

[Talk to me about SEO content]

Website Content & Customer Journey

Your website shouldn't just explain what you do. It should help the right person understand why it matters and what to do next.

I review and improve business websites from a marketing perspective: messaging, structure, search visibility, content and the journey somebody takes from arriving on the site to making an enquiry.

Support can include website content audits, copywriting, page structure, on-page SEO, customer journey reviews, calls to action and practical website content updates.

If the real problem isn't your website, I'll tell you that too.

[Enquire about website support]

Business Photography & Content Days

Create a bank of original content that actually looks and feels like your business.

I've worked professionally in photography since 2014, and I bring that experience together with my marketing background to create images with a purpose beyond simply looking good.

I can photograph your people, products, premises, processes and behind-the-scenes work, as well as create content specifically for your website, social media, PR and campaigns.

For businesses that need more than a handful of photographs, Content Days combine photography, short-form video and content planning to create a useful bank of marketing assets in one focused session.

Available as standalone photography or as part of wider marketing support.

[Enquire about business photography & content]

PR & Media Relations

Have something genuinely worth talking about? Let's find the story in it.

I help businesses, charities and organisations identify stories with media potential and turn them into strong, relevant pitches for journalists and publications.

Support can include story development, press release writing, journalist and publication research, media outreach, press photography and campaign support.

My PR experience includes originating and developing stories for Dogs Trust, including the Maisie Green knitting story, which went on to receive international media coverage, alongside securing coverage in publications including The Independent and The Echo.

Coverage can never be guaranteed but I'll tell you whether I think there's a credible story before recommending that you invest in pursuing it.

[Talk to me about PR support]

Campaigns, Content & Freelance Marketing Support

 

Already know what needs doing and need somebody experienced to deliver it?

I also take on clearly scoped marketing projects and freelance support for businesses, charities, marketing teams and agencies that need additional expertise or capacity.

That might mean planning and delivering a campaign, writing website or campaign copy, creating content, supporting community communications, analysing performance, producing reports or stepping into a defined part of an existing marketing plan.

If it's within my expertise, I'll tell you how I can help. If it isn't, I'll tell you that too.

[Tell me what you need]

Not sure which service you need?

Good. You don't need to diagnose your own marketing before you speak to me, a marketing strategist.

Take my free 60-second Marketing Reality Check to get a clearer idea of where the problem might be and what to look at next.

If your marketing needs a deeper look, the £495 Marketing Clarity Review gives you a proper diagnosis and a prioritised plan for what to do with your business marketing.

[Take the free 60-second Marketing Reality Check]